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Integrated Digital Marketing Campaign

Year : 2024
Subject : Digital Trends In Fashion Retail
This assignment is a group work where we are not only utilizing digital marketing but also digital commerce and Phygital Store Experience to execute a campaign for a product launch.
To Start Off , we begin with idea generation
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After coming to an agreement to collaborate with Dumping Darlings..... we created our campaign objectives which adheres to the " SMART " acyronym.
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Digital Marketing Mock Up

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EatBook will be the influencer team Beyond the Vines will be engaging with to review the food of dumping darlings while also promoting their food and the collaborated Pop Up Beyond the Vines and Dumping Darlings will be having.

Digital Commerce Mock up

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Phygital Mock Ups

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