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Jeannie
Year : 2023
Subject : Fashion Brand Development


Brand Story

Brand Concept

Brand Archetype

Brand Story
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Jeannie is all about combatting mediocre jeans and allowing customers to own their very own jeans.
Hence , the services we provide are customization and personalization services which brings uniqueness and exclusivity to our customers
Customization Service
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Brand Moodboard

Consumer Tribe

Targeted customers are mediocrity haters and jeans lovers
Brand Identity Prism

Utilized Brand Identity Prism that I had learnt in my specialization in Fashion Brand Development to ensure my brand is strong , Â well established and well communicated.
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