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Visual Merchandising
Year : 2023
Subject : Elements Of Visual Display
In this Subject , we were tasked to create a powerwall for an existing brand to feature a product or a service to which I went with Penhaligon's Luna Collection perfume
Product Chosen
Penhaligon's Luna Collection
Moodboard
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As I researched into the meaning of the perfume , I found out it was inspired by the Story of Endymion where Selene puts Endymion to eternal sleep just so that she could gaze at his looks forever.
I wanted to reflect the sentiments and the feelings Selene displays which is sensual , intoxicating as well as psychotic.
Hence , I wanted to incorporate the idea of BDSM as I feel it best reflects the kind of sensual and intoxicating feelings Selene radiates towards Endymion.
Therefore , the powerwall consists of Rings and Ropes , things that are usually in a BDSM room.
Powerwall Mock Up
Final Design Wall
I modified the initial design of the powerwall such that it has a bed frame where the fabric could drape on.
Close Up
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