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Digital Marketing Campaign
Year : 2024
Subject : Digital Trends In Fashion Retail
For this assignment , we were tasked to create a Digital Marketing campaign for a product launch for an existing brand to which I chose Beyond the Vines.
I created an effective campaign objective which adheres to the " SMART " acronym.
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As for the strategies , I decided to utilize influencer marketing in order to hit the objectives for the marketing campaign. This is due to the research I have conducted to rationalize why I chose influencer marketing and how it is very effective and is one of the best forms in achieving marketing objectives.
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